ieExplains: The EU is putting Big Tech on notice — but will its new Kids Act actually work?

The proposal would introduce age-based access, parental controls and safety requirements for social media, AI chatbots and other online services

Efforts to convince the social networking giants like Meta and TikTok to make their products safe for children have to date proved largely fruitless.

Whether seen as a scourge or a source of entertainment, social media is here to stay.

While adult opinions of the online space may wax and wane, for many years the effect that endless mindless scrolling through, often downright offensive, content has on minds that are too young to process it has been a bone of serious contention for parents globally.