Boots Ireland admits in court to misleading Black Friday discounts

The case centred on the price information for perfume and Oral B toothbrushes

Boots has been ordered to pay €4,624 toward the Competition and Consumer Protection Commission costs and €1,000 to the Little Flower Penny Dinners charity. File picture: Eddie O'Hare

Boots Ireland has admitted breaking pricing laws during a 2023 Black Friday sale, triggering a Competition and Consumer Protection Commission (CCPC) investigation.

The retail giant was summonsed to appear before Judge Anthony Halpin at Dublin District Court on Monday, with the case centred on electric toothbrushes and perfume.