€2.75m advertising campaign promotes Mother and Baby Home redress scheme to Irish diaspora 

Sean Ross Abbey in Roscrea, Co Tipperary which was mother and baby home from 1930 to 1970. The redress scheme opened to applicants on 20 March 2024 and over 6,300 applications have been received to date. Picture: Niall Carson/PA 

The Government is spending €2.75m to promote the Mother and Baby Homes redress scheme in countries that have a significant Irish diaspora.

The five-year campaign involves print, radio, billboard, and online advertisements running in Ireland, Britain, the United States, Canada, and Australia.