Department of Justice spent €30k on Tinder advertising

Department of Justice spent €30k on Tinder advertising

'Given the strength of reach that Tinder has to this target audience, we ran a social media campaign in 2021 on their platform,' said a Department of Justice spokesperson. Picture: Jonathan Brady/PA Wire

The Department of Justice has 'swiped right' to combat sexual violence and the sharing of intimate images by spending more than €30,000 on Tinder advertising in the past year.

The department made use of the online dating and networking app as part of its No Excuses national awareness campaign on sexual harassment and sexual violence.

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