Clear messaging was the key to SF electoral gains - Doherty

Sinn Féin's Director of Elections, Pearse Doherty, feels the party's social media strategy was not the main driver of the party's success, in the last general election.

A new report into the use of social media by Irish political parties has highlighted that 90 per cent of posts published by Sinn Féin were "loved" by users of the Twitter and Facebook platforms.