'Regulations on alcohol advertising need to tackle content of ads themselves'

Regulations on alcohol advertising need to go beyond where they are displayed, and tackle the content of the ads themselves, according to an advocacy group.

Alcohol Action Ireland’s call for tighter controls on the content of alcohol ads comes on the day new rules were introduced banning alcohol ads near schools, playgrounds or on public transport, and in cinemas before films other than those classified as 18s or older.