A member of the Seanad wants to clamp down on ice-cream vans.
Fine Gael's Catherine Noone said the chimes of ice-cream vans were an aggressive form of marketing to children.
She said the "pester power" of ice-cream vans could be contributing to the problem of child obesity.
Senator Noone says she's not trying to be a killjoy.
"It's not that I'm anti ice-cream," she said, "but the persistent use of chimes in public streets and estates is an aggressive form of selling and it wouldn't be countenanced in any other industry.
"In the UK they have brought about measures to regulate this area."