Official rubbishes supposed €40m rebranding cost for ESB and Bord Gáis
An official at the Commission for Energy Regulation (CER) has described as "total rubbish" a figure of over €40m for the rebranding of ESB and Bord Gáis.
Dermot Nolan said the rebrand could cost the ESB between €5m and €7m and because Bord Gáis is a smaller operation, it would cost less.