New code of practice imposed on ringtone providers

A new code of practice governing the providers of mobile phone services such as ringtones and SMS competitions is due to come into force today.

The code has been put together by Regtel, the body that oversees and regulates premium-rate telecommunications in Ireland.

It is designed to protect children from being charged large sums of money for ringtones and other similar services.

Some companies have been accused of preying on children to get them to sign up for these services without fully explaining the cost.

Research has found that Irish people, particularly teenagers, spend €1.3m on ringtones every year.