A television awareness campaign highlighting domestic violence against women begins today.
The campaign encourages victims of domestic violence to call the Women's Aid Helpline.
Women's Aid staff and volunteers are expecting an increase in calls to the Women's Aid domestic violence helpline over the coming weeks.
According to Margaret Martin, Director of Women's Aid: 'We are preparing for an immediate and dramatic impact on our helpline. This is the first ever television domestic violence awareness campaign in Ireland so we predict unprecedented levels of calls to the Helpline."
The Women's Aid Helpline currently responds to an average of 248 calls per week.
Ms Martin urged victims not to suffer alone and to contact Women's Aid for help and support (1800 341 900).
The campaign is being run jointly with the Northern Ireland Home Office and ads will be aired on RTE and UTV television as well as on regional radio stations throughout Ireland for the next three weeks.
The Women's Aid National Freephone Helpline is open everyday from 10am to 10pm.