Big Big Movie sponsor McDonald's not in breach, committee hears

Sponsorship of RTÉ’s Big Big Movie by McDonald’s does not breach the rules on children’s programming, an Oireachtas committee has heard.

Fianna Fáil’s spokeswoman on children and youth affairs, Anne Rabbitte, wants RTÉ to find a more suitable sponsor.

Ms Rabbitte said thousands of children watch the Big Big Movie every Saturday and it is not right they are encouraged to associate this fun leisure time with fast food.