‘Children lost in plain sight every day’, says Barnardos chief

Barnardos children’s charity has launched its new Lost Childhood campaign that puts the spotlight on the one in seven children experiencing homelessness, poverty or neglect.

“We need to shine a light on the experiences of these children, highlighting this injustice at a national level and demand real solutions,” said Barnardos chief executive Fergus Finlay.

The campaign features an interactive 360-degree Lost film to show how lots of people helped a terrified and panicked parent find her lost child in a public place.