One Big Switch aims for energy discounts for consumers

A campaign that aims to get discounts for consumers via collective bargaining says it will now look to encourage energy companies to reward loyal customers as well as new account holders.

One Big Switch uses a group switching strategy to sign up thousands of consumers and then offers their custom en masse to whatever provider offers the best deal.

It says it needs 10,000 new registrants to bring their membership to 130,000, which it will then offer as part of its Big Energy Switch campaign for cheaper electricity and gas.