‘Old Trafford naming rights would earn £26m a year’

Manchester United are missing out on over £26m (€29m) a season in potential revenue for Old Trafford’s naming rights, a new study claims.

That figure, £7m more than Manchester City earn from Etihad’s sponsorship of their ground, is contained, according to corporate finance advisers Duff & Phelps. The corporate financiers believe the value of this market has risen by 80% from £74.6m in 2013 to £135.6m last year, with the league’s ‘big six’ accounting for more than three-quarters of that sum.

United, however, have repeatedly said they have no intention of selling the naming rights to their 75,000-capacity home, a stance understood not to have changed.