Watch: Here's why a world renowned band chose Limerick to promote their latest album

Limerick city has been chosen as a key location in the promotion of the latest album by world-renowned virtual band Gorillaz.

Limerick will be the only Irish location to take part in the worldwide campaign to promote the new album and Mark Carey of Steamboat Records explained how a giant graffiti piece  on the wall outside the Riverpoint building, by Shannonbridge Roundabout, was the reason why.

“Originally it started off they were going to be doing it in a few different cities around the world including a couple in Ireland but because of the success (of the graffiti project) we are actually just going to be the main one in Ireland,” Carey said.