Screen tourism: Irish connections to Star Wars and Game of Thrones used to encourage tourists to visit
Last year was a record year for Irish tourism from North America, with 1.6m people making the trip across the Atlantic from the USA and Canada — up 13% on 2015. This delivered revenue of €1.4bn for the economy — an increase of 11% on the previous year.
In order to increase the figure and grow revenue from North American visitors by 9% in 2017, Tourism Ireland has launched its marketing plans for 2017 at an event in New York attended by leading tour operators, travel agents and journalists from the tri-State area.
