Authority issues guidelines on food terms

New guidelines have been issued to food producers to ensure consumers are not misled by labels like ‘artisan’, ‘farmhouse’, ‘traditional’ and ‘natural’.

The Advertising Standards Authority for Ireland (ASAI) and the Food Safety Authority of Ireland (FSAI) have collaborated on the rules which follow extensive food industry engagement.

They will now support the ASAI Code of Standards for Advertising and Marketing Communications in Ireland which relates specifically to the advertising of food and non-alcoholic beverages.