Potential €37m impact of digital life on Skibbereen

The digital rebranding of one West Cork town could lead to an additional GDP in the area of €37m by 2020.

Laurence O’Rourke addresses the opening day of National Digital Week.

And it is believed the model could be replicated elsewhere in the country.

The claim was made by Leonard Donnelly of the Ludgate group, who opened Ireland’s first ever National Digital Week in Skibbereen.