Industry group criticised over plan for drink

A controversial Diageo-funded alcohol awareness campaign has been criticised for not recommending a ban on alcohol sponsorship of sport.

Industry group criticised over plan for drink

After a 10-month research and consultation period, the Stop Out-of-Control Drinking campaign’s report recommends a new, national Foundation to Reduce Alcohol Misuse to achieve a “generational shift” in drinking culture that will deliver a 30% reduction in alcohol misuse by 2025.

The independent foundation would run for 10 years and be chaired by a government appointee. Its remit would be to co-ordinate public services, health groups, industry, education institutions, and others to implement a wide-ranging set of recommendations focused on changing behaviours and attitudes towards alcohol.

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