Vaping business group welcomes new rules

New rules for e-cigarette advertising have been welcomed by Vape Business Ireland, a newly formed business alliance committed to an open debate about vaping products in Ireland.

The latest code drawn up by the Advertising Standards Authority for Ireland stipulates that e-cigarette advertising should not promote tobacco use or glamorise tobacco use.

Vape Business Ireland found that the code struck the right balance between protecting minors while ensuring adults had access to information about vaping products.