Church’s novel approach sees thousands flock to novena in Limerick

Googling God is getting big results for one of Ireland’s biggest annual religious gatherings.

More than 10,000 people are attending Limerick’s nine-day novena organised by the Redemptorist order at Mount St Alphonsus Church, which finishes on Saturday.

With falling numbers, it was decided to embark on a new marketing campaign focusing on digital media.