VHI's rate freeze makes competition rethink pricing strategy

VHI’s rate freeze has thrown down the gauntlet to the competition and may make rivals considering price increases rethink their pricing strategy, a leading health cover expert has claimed.

The country’s largest health insurer has cut prices on some of its plans by up to 3% and said there will be no increase on any other plans at this time.

“VHI’s announcement today will come as somewhat of a surprise to the market — but a welcome one,” said Dermot Goode, health cover analyst with totalhealthcover.ie.