Profile picture craze raises €50k

It might not be as extreme as the Ice Bucket Challenge, or as narcissistic as the No Make-up Selfie, but a new craze is raising thousands for charity.

The campaign asks users to share their first ever Facebook profile picture, and donate €4 to Mental Health Ireland (MHI) by texting MHI to 50300.

So far, more than 12,000 people have donated via text, raising almost €50,000 for the mental health charity in the past three days.