Pop psychology research reveals the secret of Eurovision success

In fact, researcher Derek Laffan believes enlisting the help of a psychologist may in fact boost our chance of winning Europe’s biggest cheesefest.
Mr Laffan will present his case at the annual conference of the Psychological Society of Ireland in Kilkenny under the heading ‘We’re the best at it, but we don’t care about it: The not-so-loving relationship between Irish psychology and the Eurovision Song Contest’.