Showing some spine in battle to save the bookstore

For many people, bookshops conjure fond images of intimate readings, in-store cafés and delight at the discovery of a new author. Despite this, many high street bookshops are under threat thanks to the rising popularity of eReaders and online shopping.

In 2013, the Books are my Bag campaign sought to buck this trend and bring people back into bookshops nationwide. This year, the campaign is bigger than ever and is the largest promotion of bookshops in Ireland. The event even boasts its own fashion statement — a limited-edition Books Are My Bag tote designed by acclaimed artist Tracey Emin — so people can now support their bookshops in style.