Men urged to get in on the act with make-up snaps

The father of a little boy who lost his battle against cancer is trying to get men to take selfies with make-up on to raise awareness and funds for a charity that helped his family in their hour of need.

Tsung Ho Lam and his wife Stacey lost their son Jack, 4, just four months ago. Jack had survived neuroblastoma but succumbed to organ failure after intensive chemotherapy and other treatments.

“Stacey did her no make-up selfie online and I saw that this was becoming a craze and people were then adding a link to the Irish Cancer Society to their selfies,” said Tsung.