VIDEOS: 2,500km Atlantic Way set to drive tourists wild

It promises to become one of the great road trips on the planet… while also providing a major boost for tourism along Ireland’s western seaboard.

The Wild Atlantic Way — a 2,500km coastal route stretching from the Inishowen peninsula (specifically the Donegal village of Muff) to Kinsale, Co Cork — is expected to become one of the country’s main tourist attractions.

The initiative has seen Fáilte Ireland invest €10m in the development of the long-distance touring route, including €3m on 3,850 road signs.