Travel trade suffers as families opted for staycations in sunny 2013

Last summer’s sun prompted many more families to opt for a staycation, according to the Irish Travel Agents’ Association, who say 40% of its members reported a drop in trade.

ITAA said it came as no surprise, after several dreary summers in a row, that people decided to holiday at home. While 40% of its members saw a drop in trade, 36% reported a small percentage increase in turnover.

However, the association is forecasting that the situation will improve this year as families seek out the traditional sun spots.