Shopping led by pop culture trends

If our neighbours across the water are anything to go by, Irish shopping habits are increasingly influenced by what we see on TV and on the red carpet.

A report from UK retailer John Lewis found that the “news agenda, the royal family, celebrities, TV shows, and major film premieres all have a big impact” on how people shop.

The digital revolution has meant that shoppers are using smartphones and tablets and are shopping 24 hours a day, with interesting trends emerging in the past year.