West Cork businessman Sean Murray, whose Skibbereen shop houses the region’s largest lingerie department, has issued an appeal for at least 70 women — or men — to flock to his store on Saturday, Oct 26, to let him pop open their bras in a record-breaking bid for a cancer charity.
He will have to display deft fingerwork using just one hand to unclasp more than 69 bras in 60 seconds if he is to break Dutch-man Dennis Storm’s 2012 record.
He is practising on mannequins to ensure he will be at his breast on the day. “Now that word is out about this, the pressure is on to break the record, which will be tough but I am ready to give it a go,” Mr Murray said.
“I have a few more weeks of practising and honing the technique but I am getting there. The guidelines are quite strict so we must adhere to certain criteria.
“We really want to do something different to raise awareness for the charity and although the events themselves will be fun, they will raise money for a very serious cause that affects too many women in Ireland.”
All funds raised by the stunt will go towards the Irish Cancer Society’s Get the Girls breast cancer campaign.
And, as if Mr Murray’s hands won’t be full enough with the record-breaking attempt, he and his staff also plan to try and fit more than 500 women for bras in eight hours, and fit another 500 men and women for jeans in eight hours to enter the record books on the treble.
Customers will be offered a €2.50 discount on the sale of each bra sold from his shop in October, which he will match with a €2.50 donation to the Irish Cancer Society. He will give €5 to the charity for every pair of jeans sold that month.
The Irish Cancer Society’s Eileen Kearney said she was delighted with the record-breaking attempt.
“One exciting project that Get the Girls will help fund is the new Collaborative Cancer Research Centre — Breast-Predict,” said Ms Kearney.
“This new research project will deliver excellent research for the benefit of patients.
“We hope that everyone will lend their support to the cause throughout the month of October and get behind Sean’s record attempt and help raise vital funds for women all over Ireland who find themselves affected by breast cancer.”