College hopes match ad scores with students

It may have been the end of the road for Trap but University College Cork hopes Tuesday’s soccer clash in Vienna might spark the beginning of some students’ ambitions to study there.

In an unusual advertising strategy, the college took out prominent slots on the pitchside electronic advertising boards during Austria’s game against the Republic of Ireland.

On the same day, it dropped out of the top 200 in a top global ranking system, the slogan declared: “UCC Ireland’s Winning University”.