Quarter of customers switched supermarket

A quarter of customers changed the supermarket where they do their main shop in the last 12 months, as Irish people gradually begin to vote with their feet for better value.

A study into the switching behaviour of consumers carried out by the National Consumer Agency (NCA) found that switching is highest in the grocery sector with 26% of consumers having switched where they do their main grocery shop and 20% changing where they do their top-up grocery shop in the past year.

This is followed by car insurance (23%), utility companies (electricity 16% and gas 16%) and broadband provider (14%).