Sony PS4 trumps Xbox on price and usage policy

Sony has revealed its hotly anticipated PlayStation 4 will cost £349 (€410), giving rival Microsoft “a bloody nose” in the battle over its latest gaming consoles.

Sony chief executive Andrew House offered a glimpse of the PS4 at the E3 electronic entertainment trade show in Los Angeles, calling it a console of “unparalleled power”.

It came hours after Microsoft revealed that its new Xbox One games console will set gamers back £429 (€504) when it launches in November.