Sony has revealed its hotly anticipated PlayStation 4 will cost £349 (€410), giving rival Microsoft “a bloody nose” in the battle over its latest gaming consoles.

Sony has revealed its hotly anticipated PlayStation 4, which it hopes will give rivals Microsoft "a bloody nose" in the battle over their latest gaming consoles.

The hotly-anticipated PlayStation 4 has been unveiled by Sony as a “bold step forward” for the gaming giant.