Irish Examiner bucks trend by gaining readers

The Irish Examiner bucked the national trend for daily newspapers by increasing readership in 2011.

New Joint National Readership Survey (JNRS) figures for last year show that this newspaper’s readership grew by 3%, or 6,000 extra readers. The Irish Examiner was the only daily broadsheet newspaper in Ireland to increase its readership in 2011. The newspaper’s readership averaged out at 181,000 readers a day but, boosted by an exciting new Weekend package, climbed to almost a quarter of a million (240,000) on Saturdays.

The Irish Mirror was the only other newspaper to gain readers during 2011, with the Irish Independent and Irish Times suffering significant losses, down 62,000 (12%) and 29,000 (9%) readers respectively. The Irish Daily Star lost 12,000 readers (3%), the Irish Daily Mail was down 3,000 (2%) and The Sun was down 1%.