30 million answer Call of Duty

THE latest instalment of the video game series Call of Duty has become the fastest-selling entertainment product of all time.

Sales of Call of Duty: Modern Warfare 3 hit $1 billion just 16 days after its release on November 8 — breaking by one day the previous money-making record set by the hit 3D film Avatar.

Avatar took 17 days to reach $1bn in ticket sales in 2009, and went on to earn over $2.7bn worldwide.

“Call Of Duty has become that rare entertainment franchise that transcends its own genre,” said Activision Publishing chief executive Eric Hirshberg.

“Every year, new people are drawn into Call Of Duty.”

The game has attracted more than 30 million players, with 6 million people having registered to play with or against one another online.

Modern Warfare 3 is the eighth game in the Call of Duty series and set in 2016, with the world under threat from a Russian terrorist. The first-person shooter goes through a series of battles across the globe, including locations in London, Paris and New York.

The Call of Duty franchise has managed to establish one of the most loyal fan bases and topped the most played games list in 2010. Currently, the Call of Duty brand has raked in $6bn.

Activision expects to sell more than 25 million units of Modern Warfare 3, which is expected to boost revenue growth for the upcoming quarter. Activision forecasts revenues of $2.17bn for the fourth quarter.

“Call of Duty is now amongst that rarified group of sustained franchises like ‘Star Wars,’ ‘Harry Potter,’ ‘Lord of the Rings’ and the National Football League that attract or engage tens of millions of people every year or every new release,” Activision said.

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