Bra tug-of-war will support fundraising efforts for the Irish Cancer Society

FED up with your old brassiere? Well here’s your chance to get it off your chest and support something different — a very worthy cause.

The owner of one of West Cork’s largest lingerie departments wants the women of Ireland to send him their old bras for a novel breast cancer awareness campaign.

Sean Murray, who owns Sean Murray Fashions in Skibbereen, launched his campaign yesterday with the help of Miss Cork Brianna Dougher and Cork Rose Kathryn Brennan.