Jedward win could cost bookies up to €7 million
The company said it is in line to lose €2 million, although estimates run as high as losses of €7m if Jedward go on to win.
The bookmaker said it is the single biggest liability in the company’s history. A win would cost it more than the damage inflicted by Kauto Star when he won the 2008 Cheltenham Gold Cup or when Padraig Harrington won the British Open in 2007.
