Third of people never apply sunscreen
As part of May: Melanoma Awareness Month, dermatological brand Roche-Possay has launched a public awareness campaign, SOS Save Our Skin, to promote the early detection and prevention of skin cancer.
SOS Save Our Skin is a nationwide effort being promoted in dermatologists rooms, dermatology departments, GP surgeries, pharmacies and social media to encourage members of the public to get their moles or suspicious lesions checked and adopt safe behaviour in the sun.