Campaign to tackle drownings

IRISH Water Safety has launched a campaign to lower the incidence of drowning which results in an average of 150 deaths in Ireland each year.

The IWS campaign features two 30-second TV adverts highlighting safety and best practice for swimmers and other water users.

IWS chief executive John Leech said the campaign aimed to stress the importance of correctly wearing properly functioning lifejackets, of learning swimming and lifesaving skills and the need for constant vigilance to avoid drowning tragedies.