Airtricity fuels price war with ad campaign

THE electricity price war is set to heat up as renewable energy firm Airtricity targets domestic customers in a major new ad campaign.

The company, which has slashed prices to 13% below main supplier ESB, last week announced 200 jobs will be created as it sparks competition between the three major providers.

Bord Gáis and its ‘Big Switch’ campaign headed by TV personality Lucy Kennedy has already poached 150,000 electricity customers from the ESB in recent months.