Beamish announces price freeze

IRELAND’S oldest brewery has thrown down the gauntlet to its competitors by announcing a price freeze.

Cork-based brewing institution Beamish & Crawford also called on its competitors Diageo and Heineken to row back on plans to introduce their second price increase this year.

Beamish yesterday said it will not be increasing the price of any of its brands including Beamish Stout, Foster’s, Miller, San Miguel and Beamish Red Irish Ale. The price freeze will last until next year, managing director Alf Smiddy said.