Charities launch campaign to boost will donations

A CONSORTIUM of 40 charities will launch the first Irish television advertising campaign to encourage people to leave a donation in their will to charity.

All of the charities from the healthcare, childcare, development world, social care and animal protection have come under the umbrella of Legacy Promotion Ireland, established in 2003, to increase legacy-giving in Ireland.

A series of television advertisements will urge people to be the catalyst for the change they want to see in the world by supporting a cause they care about that will have a positive impact on the lives of future generations.