Friendly street ambassadors boost tourism effort

LIMERICK’S pioneering street ambassadors yesterday began work for their third tourism season.

Last summer the 12 roving guides greeted and assisted more than 18,000 visitors. The project, spearheaded by the Limerick Co-ordination Office (LCO), is being replicated in Dublin. LCO chairwoman Kay McGuinness said they are delighted with the success of the street ambassadors’ programme over the past two years.

A survey conducted by the LCO last year found the street ambassadors helped visitors from 64 different countries, the majority of whom thought the programme should be copied by every other Irish city.