An egg a day is OK, says Bord Bia

BORD BIA yesterday launched a national campaign aimed at raising consumer awareness of the fact that “an egg a day is OK” as part of a healthy balanced diet.

The launch coincides with World Egg Day today and follows recent market research which estimates that annual Irish retail egg sales are valued at €63 million.

TNS World panel Ireland figures show an annual market value growth of more than 11% and a volume growth of more than 3%. Market growth is driven by a combination of more households buying eggs more frequently. Recent scientific studies have also concluded that there is no evidence to show that eating eggs as part of a healthy balanced diet raises blood cholesterol levels.