The mobile aimed at four-year-olds

CHILDREN as young as four are being targeted by a mobile phone company that has created a special child’s phone with simple child-friendly features.

The American-developed Firefly phone, which comes on the Irish market next week, is a voice-only handset with no text message or photo facilities and just five large buttons that will only ring or receive calls from numbers locked in by parents.

Aimed at four-to 10-year-olds, it comes in bright colours such as sky blue, pink and yellow and can also be bought with cartoon character illustrations and accessories such as carry pouches and clips for attaching it to schoolbags.