Xbox prices come down as Wii sales zoom up
Microsoft Corporation, the creators of the Xbox 360 console, yesterday announced its intention to slash prices to catch up with Nintendo Wii sales.
Shane Kim, vice president of Microsoft Game Studios, said the price cut could help give an advantage to the product over its rivals. Speaking at the launch of the Electronic Entertainments Expo (E3) in California, Mr Kim said: “We need to compete effectively for customers and part of that is getting to have an affordable price range for all ages,” he said.
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