BCI to launch new channel for the ‘middle-aged’

MIDDLE-AGED city dwellers — a new radio channel just for you is on its way.

BCI to launch new channel for the ‘middle-aged’
Sat, 14 Apr, 2007 - 01:00
Conor Ryan

For the first time, a multi-city licence has been offered on the Irish spectrum and those over the age of 45 will be its target audience.

The easy-listening “smooth service” will be licensed to cover Dublin, Cork, Limerick and Galway.

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