Billed as the biggest and most spectacular gardening event ever to be staged in Ireland, it is expected to attract more than 50,000 people to the Phoenix Park in Dublin.
President Mary McAleese is patron of the event, which will give a big boost to the growing amenity horticultural industry, which has annual sales valued at almost €1 billion.
Hosted by Bord Bia, the event will be staged on a 70-acre site through the co-operation of the Office of Public Works and is expected to match the quality and high standards of the top gardening shows in Britain.
Agriculture and Food Minister Mary Coughlan, who launched Bloom 2007 on site yesterday, said Bord Bia will also use the June 1-4 event to showcase the best of Irish food by hosting a large scale food market and food pavilion.
She said the gardening market has grown by over 70% in the past four years. And with so many Irish people now owning their own homes, Bloom 2007 is a unique opportunity for people to discover new ideas and possibilities for their “outdoor room,” in a fun environment.
The event will feature an assortment of 20 stunning show gardens, many with interactive features.
It will also have a speciality arts and crafts area, sculpture exhibition, a retail area, indoor and outdoor displays, a family ‘fun learning zone’ and a spectacular nursery and floral display.
Bord Bia chairwoman Angela Kennedy said Bloom 2007 will be a truly world-class event that will dazzle and inspire both serious horticulturalists and novice gardeners.
She added: “This gardening extravaganza will be on a par with other renowned British shows, bringing together the best of Irish and international landscape gardeners, designers, horticultural producers, artisan crafts and food.