€3.5m special tokens for bookworms

YOUNG bookworms around the country are in for a treat on the 10th anniversary of World Book Day.

To celebrate the landmark for UNESCO’s book event, booksellers throughout Ireland and National Book Tokens are donating more than 3.5 million special World Book Day (WBD) tokens to pupils in primary schools all over the country. Over the past 10 years more than 30 million book tokens have been given to Irish children at a cost to Irish booksellers of an estimated €40 million.

World Book Day itself is on Thursday, March 1, but a month of promotion kicks off today and continues until March 25, in more than 100 countries around the globe.